#smwf

28 Mar
  1. Share

    Tue, Mar 27 2012 17:39:36
  2. DAY 1

  3. Chris Brogan Keynote

  4. Share
    λέει ο καλύτερος διαφημιστικος χώρος είναι το πάτωμα γιατί όλοι τσεκαρουν το κινητό τους @chrisbrogan #smwf
    Tue, Mar 27 2012 04:36:04
  5. Niki Sotiropoulou – Greek social media guru
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    “61.75% of statistics are made up” & “Checking our phones is the new smoking” – 2 fav funny quotes from @chrisbrogan #SMWF
    Tue, Mar 27 2012 04:36:14
  7. Felicia Yukich – Global Social Media Marketing lead for @FourSeasons
  8. email marketing still alive
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    #SMWF @chrisbrogan “email marketing: ONE call to action, 350 words max, allow response”
    Tue, Mar 27 2012 04:43:36
  10. Yan Luong –
    Corporate Digital Communications & Social Media Manager at @RadioTeleSuisse
  11. Share
    όταν φτιάχνεις social media channel είναι σα να βάζεις ένα τηλέφωνο στην εταιρεία σου.Δε το βάζεις απλά για μια ενέργεια @chrisbrogan #smwf
    Tue, Mar 27 2012 04:46:32
  12. Share
    Youtube is the second searcher in the world @chrisbrogan #smwf
    Tue, Mar 27 2012 04:47:29
  13. SM training tips

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    “Being on smedia and not using it, is like not using your gym membership and wondering why your fat” via @chrisbrogan #SMWF
    Tue, Mar 27 2012 04:53:22
  15. Share
    πρέπει να υπάρχει σε κάθε εταιρεία ο digital shop keeper @chrisbrogan #smwf
    Tue, Mar 27 2012 05:04:49
  16. Share
    #SMWF @chrisbrogan “I asked twitter where to to shopping in london. No shop answered. No shop said: I want your money you fat american”
    Tue, Mar 27 2012 05:05:50
  17. Influencers
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    Influencers still matter! @zeebox “1 celeb tweet leads to 10-20k new users; 3 consumer FB shares leads to 1 new user” #smwf
    Tue, Mar 27 2012 05:10:02
  19. Debbie Weinstein – Global media innovation director at Unilever
  20. Share
    Πρέπει να κανείς training στους υπαλλήλους για να εκ´ροσωπουν την εταιρεία στα social media,όπως θα έκανες με το τηλ. Κέντρο #smwf
    Tue, Mar 27 2012 05:32:17
  21. Share
    #SWMF @delphineRB (IBM) “the life span of a tweet is 8 seconds”
    Tue, Mar 27 2012 05:36:24
  22. Delphine Remy Boutang – founder & ceo @thesocialbureau exWW SocialMedia DirectorIBM
  23. Share
    #SMWF @kerryatdell “if you want to launch global social media initiatives, test them internally first” #knowyouraudience
    Tue, Mar 27 2012 05:40:51
  24. Share
    “There are no bad stories, only bad storytellers” Allister Frost #smwf
    Tue, Mar 27 2012 07:06:27
  25. Allister Frost, Head of Digital Marketing Strategy at Microsoft
  26. SM&TV
  27. Share

    #SWMF @iaindendle “68% of people use their mobile phone while watching TV, most of them doing unrelated things http://pic.twitter.com/pmMqFGes
    Tue, Mar 27 2012 07:16:24
  28. Twitter from the inside

  29. Share
    ‘We don’t see twitter as a social network, we see it as an information network’ @brucedaisley #SMWF
    Tue, Mar 27 2012 09:13:32
  30. Bruce Daisley – Director of Twitter in the UK.
  31. Share

    The 140 character limit of twitter came from the SMS. It’s an information network @brucedaisley http://twitpic.com/9202mv #smwf
    Tue, Mar 27 2012 09:14:43
  32. Share
    55% users use twitter on mobile # smwf
    Tue, Mar 27 2012 09:15:33
  33. Share
    #smwf @brucedaisley (from twitter) “55% of active users use twitter on mobile, 40% only listen”
    Tue, Mar 27 2012 09:16:47
  34. Share
    RT @mynewsdesk_uk: 140 million active users on twitter! WHAT?! #SMWF
    Tue, Mar 27 2012 09:18:19
  35. Share
    #Smwf #twitter the @ is more personal than phone number and more memorable than an URL
    Tue, Mar 27 2012 09:20:57
  36. Share

    #smwf @brucedaisley (from twitter) “what users want to hear from you as a brand” http://pic.twitter.com/9s1JC5Ph
    Tue, Mar 27 2012 09:23:08
  37. discounts & promos – 94%

    free stuff – 88%
    fun & entertainment – 87%
    updates on upcoming sales – 79%
    access to exclusive content – 79%
    stay informed on company news – 69%
    learn about related topic – W
    customer service – 56%
  38. Share
    55% of people don’t trust Facebook in terms of commerce #SMWF #in #SocialShopping
    Tue, Mar 27 2012 10:03:56
  39. Share
    #smwf @nickburcher “Don’t go Facebook, Twitter, Apps without à proper strategy => think OTS: Opportunity To Share”
    Tue, Mar 27 2012 11:18:16
  40. Nick Burcher – Global Head of Social Media & Digital Innovation at ZenithOptimedia (a part of VivaKi.)
  41. Share
    “MTV research shows that our audience doesn’t see Facebook or Twitter as media, but as tools” Dan Patton, MTV #SMWF
    Tue, Mar 27 2012 11:20:59
  42. Dan Patton, VP Digital Media, MTV UK & Ireland
  43. Four Seasons ROE

  44. Share

    #SMWF Four Seasons ROE (Return on Engagement) slide http://pic.twitter.com/esU7ermV
    Tue, Mar 27 2012 12:12:28
  45. SM management
  46. Share
    #SMWF PR panel “social media presences should be timezone managed (and not country managed) so that there is always someone answering
    Tue, Mar 27 2012 12:33:54
  47. DAY 2

  48. Segmentation

  49. Share
    #SMWF @dkweinstein “the tricky thing is segmentation ; customers love different aspects of a brand, how do you speak with them through SM?”
    Wed, Mar 28 2012 05:05:00
  50. Share
    #SMWF @mwdonnelly “segmenting you social media presences and representatives by language AND by country is important” #geotargetting
    Wed, Mar 28 2012 05:08:52
  51. Margaret Donnelly –
    Marketing Director, Meltwater Buzz.
  52. Share
    #SMWF @mblinder “Don’t overweight influencer marketing. Each individual is important. Considering each one equally builds trust.”
    Wed, Mar 28 2012 05:19:18
  53. Share
    #SMWF @mwdonnelly “when you start on social as a business, the essence is to define YOUR voice”
    Wed, Mar 28 2012 05:24:43
  54. Scott Monty –  Head of social media at Ford Motor Company

  55. Share
    #SMWF @scottmonty “everyday, we are exposed to 35 marketing messages per day.”
    Wed, Mar 28 2012 05:32:08
  56. Share
    #SMWF @scottmonty “social media magnifies things, if you have a bad product to market, social media will magnify it. so fix your product B4”
    Wed, Mar 28 2012 05:42:45
  57. Share
    @yan_luong Love it! > #SMWF @scottmonty “You have two ears and one mouth, use them at proportion. This is true for social media marketing”
    Wed, Mar 28 2012 05:45:53
  58. KLM social strategy

  59. Share
    answer within an hour, solve problem within 24 hours. #smwf
    Wed, Mar 28 2012 06:13:46
  60. Share
    #SMWF @gertwimterhaar “key motto of KLM social strategy: DON’T PUSH. Create stuff WORTH sharing.”
    Wed, Mar 28 2012 06:24:26
  61. Media content

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    #SMWF @joshgraf “psychology of social media => forms of influence: recognition, commitment, social proof, liking, authority, scarcity”
    Wed, Mar 28 2012 08:50:55
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    #SMWF @anthonysimons (PMO’s office) “good social media content has to be accurate, engaging, authentic ; authenticity is key”
    Wed, Mar 28 2012 09:37:41
  64. Share
    “Retweeting does not necessarily mean endorsement but information sharing” #SMWF #KEYNOTE
    Wed, Mar 28 2012 10:02:31
  65. Share
    PR learning at #SMWF: “The news is on Twitter, the audience on Facebook.”
    Wed, Mar 28 2012 10:03:17
  66. Share
    “messages have to vary according to the community member maturity (newbie, engaged, advocate, …)” Owen Pringle, Amnesty Intl #SMWF
    Wed, Mar 28 2012 10:56:35
  67. Search optimization

  68. Share
    #SMWF search panel “Search optimization will require more and more agility : infrastructure, content, organization, syndication”
    Wed, Mar 28 2012 11:18:52
  69. register everywhere
  70. Share
    “Make sure you’ve registered your brand on all of the social networks – you don’t know what will be the next big thing in SM” #SMWF
    Wed, Mar 28 2012 11:27:03
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